financialmarketingtoday.com | Free Online SEO Audit for financialmarketingtoday.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.financialmarketingtoday.com/

Character length : 32

Title

Financial Marketing | Financial Marketing Today

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Financial Marketing | Financial Marketing Today
description: FINANCIAL MARKETING TODAY Credit unions, consumer finance companies and banks survive and thrive with winning solutions from Altair. Altair has the experience and expertise it takes to help financial institutions grow deposits, increase lending and successfully compete in today’s market. Our financial clients count on our industry knowledge and data-driven solutions to gain new customers and …
url: http://www.financialmarketingtoday.com/
site_name: Financial Marketing Today

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://financialmarketingtoday.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/ /wp-includes/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Financial Marketing | Financial Marketing Today

Character length : 47

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	2	0	0	0	0

Heading structure in the source code

<H1>
<H2> RECENT ARTICLES
<H2> TAG CLOUD

Word cloud

altair13
financial8
loan5
customer5
consumer4
reporting4
marketing4
behavior3
intelligence3
solutions3
prospects3
lives3
finance3
credit3
customers3
case3
mortgage3
help3
altair’s3
changing2
customers/members2
time2
needs2
triggers2
newlyweds2
both2
study2
business2
achieves2
results2
data2
tool2
strategy2
models2
improve2
analytics2
analytical2
payday2
window2
today2
unions2
industry2
increase2
lending2
market2
new2

Keyword matrix

word	title	descriptions	heading
altair
financial
loan
customer
consumer
reporting

Two Word cloud

your marketing2
credit unions2
your customers/members2
with altair2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 10 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.00

Flesch Reading Ease

58.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.40

Dale–Chall Readability

7.00

SMOG Index

10.30

Spache Readibility

5.00

Number of letters

2931

Number of words

575

Number of sentences

Average words per sentences

Number of syllables

955

Syllables in words

976

Average syllables in words

1.66

Number of words in first three syllables

115

Percentage of word / syllables

20.00

Words not in Dale-Chall easy-word list

243

Words not in Spache easy-word list

167

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

4,910 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://m1ll1c4n0.com/js/26811.js
http://www.financialmarketingtoday.com/.. /jquery.js?ver=1.10.2
http://www.financialmarketingtoday.com/.. /jquery-migrate.min.js?ver=1.2.1
http://www.financialmarketingtoday.com/.. /jquery.bxslider.min.js?ver=3.8.3
http://www.financialmarketingtoday.com/.. /comment-reply.min.js?ver=3.8.3

List of render blocking css files

http://www.financialmarketingtoday.com/.. /styles.css?ver=4.0.1
http://www.financialmarketingtoday.com/.. /jquery.bxslider.css?ver=3.8.3
http://fonts.googleapis.com/css?family=Lato%3A400%2C700&ver=3.8.3
http://www.financialmarketingtoday.com/.. /style.css?ver=3.8.3
http://www.financialmarketingtoday.com/.. /animate.min.css?ver=3.8.3
http://www.financialmarketingtoday.com/.. /0a8dd671bf298fb1870d0fc3bfb9eea0a6fcaf3c...
http://fonts.googleapis.com/css?family=Open+Sans:400,700|Open+Sans+C...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.financialmarketingtoday.com/wp-includes/js/jquery/jquery.js?ver=1.10.2
http://www.financialmarketingtoday.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
http://www.financialmarketingtoday.com/wp-content/themes/coller/js/jquery.bxslider.min.js?ver=3.8.3
http://www.financialmarketingtoday.com/wp-includes/js/comment-reply.min.js?ver=3.8.3

File size of all javascript files combined

164.45KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.financialmarketingtoday.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.0.1
http://www.financialmarketingtoday.com/wp-content/themes/coller/css/jquery.bxslider.css?ver=3.8.3
http://www.financialmarketingtoday.com/wp-content/themes/coller/style.css?ver=3.8.3
http://www.financialmarketingtoday.com/wp-content/plugins/wordpress-popup/css/animate.min.css?ver=3.8.3
http://www.financialmarketingtoday.com/wp-content/sedlex/inline_styles/0a8dd671bf298fb1870d0fc3bfb9eea0a6fcaf3c.css?ver=20170428

File size of all css files combined

107.12KB

CSS minifying

You can save 3KB (34% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.financialmarketingtoday.com/.. /style.css?ver=3.8.3 you can save 2.6KB (34% compression rate)
By minifying http://www.financialmarketingtoday.com/.. /jquery.bxslider.css?ver=3.8.3 you can save 353B (32% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

23.31KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.financialmarketingtoday.com/images/finncial-home-pic.jpg	Expiry time is not specified
http://www.financialmarketingtoday.com/.. /facebook.png	Expiry time is not specified
http://www.financialmarketingtoday.com/.. /google_plus.png	Expiry time is not specified
http://www.financialmarketingtoday.com/.. /linkedin.png	Expiry time is not specified
http://www.financialmarketingtoday.com/.. /mail.png	Expiry time is not specified
http://www.financialmarketingtoday.com/.. /pinterest.png	Expiry time is not specified
http://www.financialmarketingtoday.com/.. /reddit.png	Expiry time is not specified
http://www.financialmarketingtoday.com/.. /twitter.png	Expiry time is not specified
http://www.healthcaremarketingtoday.com/.. /bg_stripe-wtop.jpg	Expiry time is not specified
http://www.m1ll1c4n0.com/js/26811.js	Expiry time is not specified
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

48.98KB

Image optimisation

You can save 14.9KB (46% compression) by optimising the images below:

By lossless compressing the http://www.financialmarketingtoday.com/images/finncial-home-pic.jpg you can save 13.7KB (45%) data.
By lossless compressing the http://www.healthcaremarketingtoday.com/.. /bg_stripe-wtop.jpg you can save 1.2KB (65%) data.

Links

We found a total of 51 different links.
Internal links: 24
External links: 27

External links:

Link text (anchor)	Link strength
http://altairci.com
ABOUT
SERVICES
INDUSTRIES
CONTACT
SIGN IN
http://www.facebook.com/sharer.php?u=http%3A%2F%2Ffinancialmarke...
http://twitter.com/share?url=http%3A%2F%2Ffinancialmarketin...
https://plus.google.com/share?url=http%3A%2F%2Ffinancialmarketin...
http://www.reddit.com/submit?url=http%3A%2F%2Ffinancialmarketi...
http://pinterest.com/.. /?url=http%3A%2F%2Ffinancialmarketingtoda...
http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2F...
See our financial reporting tool LIVE
About Altair
Altair Team
Altair Data
Mailing Lists
Data Processing
Altair Analytics
Predict Customer Behavior
Profile & Segment Customers
Manage & Optimize Segments
Engage High-Potential Customers
Altair Reporting
Reporting Tool
Healthcare
Retail

Internal links:

Link text (anchor)	Link strength
BANKING
CREDIT UNIONS
CONSUMER FINANCE
MORTGAGE
Predictive Modeling
Life’s Event Triggers
Altair’s Payday Loan Models
Analytical & Reporting Solutions
Fintech: How Financial Technology is Transforming the Loan Industry
Credit Report Compliance: What Your Business Needs to Know
Consumer Lending Trends, Then & Now: 4 Loan Types Examined
Case Study: Financial Short Term Loan Lender Achieves Stellar Results with Altair
Case Study: Mortgage Client Achieves Excellent Results with Altair
Business Intelligence
Case Studies
Consumer Finance
Customer Acquisition
Customer Insights
Customer Retention
Infographics
In the News
Mortgage
Triggers
Financial

Website security

192.186.209.197

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

creditreadymarketingsolutions.com

loyaltymarketingtoday.com

healthcaremarketingtoday.com

customertrust.org

insurancemarketing-today.com

integralventuresinc.com

centrallife.com.au

macmillansafety.com

robertfousheehomes.com

insuranceintermediaries.net

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : , ( 130px from top )

Typos

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SEO report of financialmarketingtoday.com